Where Is A Step And Repeat Located On The Red Carpet?
Good question!
Sometimes it is not so easy to locate exactly ‘where’ the banner or media wall is located at a red carpet event, especially if you are watching the event on TV.
But believe me… it’s there!
A lot of the time, the banner or media wall is placed right off the main entrance to the hotel, auditorium or the theater. It’s usually set up to allow many different media and photo journalists to photograph and interview the celebrities away from the crowds, where the lighting and sound can be better controlled and modified.
Sometimes, banners or media walls are hung up on the outside of the movie theaters to attract attention.
Other times, a rigid media wall can be used as a partition to guide the public or celebrities to the right areas.
A special party such as a wedding reception will put a Step and Repeat banner in a place that allows family and friends to take great photos of the wedding party as individuals or in groups, usually near a place with electricity for the special lighting that will make the photos professional looking.
To get back to the red carpet events … a lot of times the media wall or step and repeat banner is set up in a quiet place near the backstage area. This allows the media to have extra time with the celebrities while the event is still happening.
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