Lifetime’s “Beaches” Premiere

Step and Repeat LA Rolls out the Red Carpet for Lifetime’s Beaches Premiere

Shadow Hills, CA – Step and Repeat LA is a company that specializes in the creation of red carpet backdrops, or better known in the film and entertainment industry as a ‘step and repeat’. These backdrops feature an array of event sponsor logos that have been laid out in a step or diagonal pattern.  Step and repeats are most commonly used for televised award ceremonies and film premieres, and have become increasingly popular at grand openings, birthday parties, and fundraisers.

Beaches is a Lifetime Channel remake of the classic film starring Bette Midler and Barbara Hershey, about two childhood friends experiencing the ups and downs of life as they emerge into adulthood.  In the remake, Broadway sensation Idina Menzel replaces Midler, and NAACP Image Award winner Nia Long replaces Hershey.  Step and Repeat LA collaborated with Lifetime to create a customized 8’ by 8’ step and repeat backdrop that will serve as a photo op for the films cast and crew premiere.  The film is set to premiere on Lifetime on Saturday, January 21^st at 8 PM / 7 PM Central.

Ben Toth, a representative for Step and Repeat LA, had this to say, “We create step and repeat backdrops for film premieres that take place all over the world, and we are very excited to be a part of this event.  For the banner, we used a high-quality matte fabric, which diminishes all possibility of photographic glare thanks to its unique finish.”

Step and Repeat LA provides complete delivery, setup, take-down and pick-up services for all media wall purchases. For traditional banner orders shipping outside of the Los Angeles area, Step and Repeat LA provides free ground shipping.  Step and Repeat LA is a one-stop-shop for all event planners, and offers a variety of additional event products including red carpet, choice of gold, silver, or retractable-belt black stanchions, plush red or black velvet ropes, studio quality lighting, life-sized cut-outs, and much more.