Bringing #BounceBackMakeup to Life: Step and Repeat LA and Banila Co at Coachella
When a global beauty brand sets out to make a statement during one of the most high-energy festivals in the world, every detail matters. For Banila Co’s Coachella pop-up, the goal was clear: create a visually engaging, interactive experience that embodied their bold #BounceBackMakeup campaign.
That’s where Step and Repeat LA came in.
Designing an Immersive Brand Experience
Set against the vibrant backdrop of Coachella, Banila Co’s pop-up needed to do more than just look good, it had to stop people in their tracks, invite interaction, and translate brand identity into a physical space.
Our team collaborated closely to fabricate and install a series of custom-built elements that anchored the entire activation:
Custom Wooden Post: A warm, natural focal point that grounded the installation while complementing the desert-inspired aesthetic of Coachella.
Graphic Board Display: Designed to amplify the #BounceBackMakeup messaging, this feature served as a bold visual statement and photo-ready backdrop.
Custom Display Shelves: Built for both form and function, these shelves showcased Banila Co’s products in a clean, elevated way that encouraged guests to explore.
Custom Mirror Installation: A must-have for any beauty activation, the mirror element invited guests to engage directly with the product while creating shareable, social-first moments.
Built for Engagement
At festivals like Coachella, attention spans are short, but memorable experiences last. Every piece we created was designed with interaction and visibility in mind, encouraging attendees to stop, engage, and share their experience online.
The combination of natural wood textures, clean branding, and thoughtful layout resulted in a space that felt both approachable and premium, perfectly aligned with Banila Co’s identity.
Let’s Build Your Next Activation
Whether it’s a festival, product launch, or branded event, Step and Repeat LA specializes in creating custom environments that turn heads and drive engagement.
If you’re looking to bring your brand to life with custom fabrication and standout design, we’re ready to make it happen.