Custom Pickleball Media Wall Takes Center Court at Apple Original Films' The Dink World Premiere
When Apple Original Films celebrated the world premiere of The Dink at The Atrium at Westfield Century City in Los Angeles, the event perfectly blended Hollywood glamour with the fast-growing popularity of pickleball. As guests, cast members, filmmakers, and industry executives arrived for the highly anticipated premiere, Step and Repeat LA was proud to help bring the film’s playful theme to life with a custom-built pickleball-inspired media wall. The premiere featured stars Jake Johnson, Mary Steenburgen, Ed Harris, Chloe Fineman, Aaron Chen, Cleo King, Martin Kove, and more before the film’s global debut on Apple TV.
Custom Photo Experience Designed for a Pickleball Comedy
Rather than using a traditional red carpet backdrop, our team designed and produced a one-of-a-kind custom pickleball media wall that transformed the arrival experience into an interactive branded environment. Inspired by the film’s central theme, the installation incorporated realistic pickleball court elements and vibrant graphics that immediately immersed guests in the world of The Dink.
The custom backdrop became one of the evening’s signature photo opportunities, giving photographers, media outlets, and attendees a unique setting that perfectly complemented the film’s fun, energetic personality. Every detail was crafted to create a memorable visual experience while maintaining the premium production quality expected of a Hollywood premiere.
Bringing Creative Concepts to Life
At Step and Repeat LA, we specialize in creating custom event branding that goes beyond traditional step and repeat backdrops. Whether it’s a movie premiere, brand activation, corporate event, product launch, or experiential marketing campaign, our fabrication team transforms creative concepts into immersive installations that capture attention and encourage engagement.
For The Dink, the custom pickleball wall demonstrated how themed event décor can elevate an entire guest experience. By combining scenic fabrication with branded graphics, we created a backdrop that not only photographed beautifully but also reinforced the story and identity of the film.
Your Partner for Hollywood Premieres
From red carpet premieres to luxury brand activations and experiential events throughout Los Angeles, Step and Repeat LA provides premium custom media walls, scenic fabrication, branded displays, event signage, and photo experiences designed to make every event unforgettable.
If you’re planning a film premiere, product launch, corporate event, or experiential activation, our team can help bring your vision to life with custom-built installations tailored to your brand.
Looking to create a show-stopping event? Contact Step and Repeat LA to design a custom media wall that makes your event impossible to ignore.